Mateusz Nowotka — Marketing Manager
Marketing Manager
scaling blockchain
adoption globally.
7+ years scaling adoption of complex blockchain technologies. From OECD Paris to CES Las Vegas. I translate blockchain infrastructure into compelling narratives that drive global adoption. Ready to help Tether scale stablecoins, tokenization, and blockchain education worldwide.
Mateusz Nowotka
Marketing Manager | Web3
Featured & Recognized By
01 — Impact
Scaling blockchain adoption through strategic marketing.
0+
KOL & Influencer Campaigns
growth acceleration
0+
Years in Web3
blockchain ecosystem
0
Countries & Ambassadors
global community
0+
Blockchain Implementations
tokenization projects
02 — About
The growth strategist for blockchain's next billion users.
I'm a growth marketing strategist who has spent 7+ years in the Web3 ecosystem — scaling blockchain adoption through strategic communications, community building, and institutional credibility. My expertise is turning complex blockchain technology into compelling narratives that drive adoption.
I understand the full adoption funnel: from mainstream awareness (Elle, Vogue, Business Insider) to institutional credibility (OECD, CES, GS1) to global community scaling (12 ambassadors, 50+ KOL partnerships). Whether it's communicating stablecoins to enterprises, tokenization to governments, or blockchain education to students — I know how to make it resonate.
I also bring 9+ years of EU regulatory framework experience — invaluable for Tether's European expansion and compliance positioning. I speak the language of both blockchain innovators and institutional regulators.
Why I'm Built for Tether's Growth
Tether is at an inflection point. Stablecoins are becoming the standard for cross-border payments. Tokenization is accelerating. AI + blockchain is the next frontier. You need a growth marketer who understands all three — and can communicate them to billions of users.
I can help Tether scale stablecoin adoption, communicate tokenization to enterprises, build community around Tether Edu, and position Tether as the leader in blockchain infrastructure.
03 — Experience
7+ years scaling blockchain adoption through strategic marketing.
Oct 2023 — Present
Full ownership of marketing strategy, budget (paid in USDT), KOL management, and brand narrative for SkeyNetwork token ecosystem. Managed the entire marketing funnel — from influencer campaigns and community engagement to paid advertising and narrative positioning. Directed budget allocation across KOL partnerships, paid campaigns, and content production. This hands-on experience with USDT-denominated budgets directly demonstrates fluency in Tether's core product.
Aug 2023 — Present
Caruma (SkeyNetwork)
Lead complete marketing and communications strategy for blockchain-based Digital Product Passport. Built market from zero — OECD Paris presentations to Vogue Polska features. Manage all communications for SkeyNetwork on X. Translate complex blockchain technology into clear, accessible narratives for diverse stakeholders. This experience directly mirrors Tether's need to communicate stablecoin adoption, tokenization, and blockchain infrastructure to mainstream audiences.
Oct 2023 — Present
Designed and executed full-funnel GTM strategy for Web3 NFT platform. Managed cross-platform community communications across Discord, Telegram, and X — coordinating messaging for diverse international audiences. Experience in growth hacking, performance marketing, and community-driven adoption.
May 2024 — Mar 2025
VirtuSwap
Led marketing and communications for DeFi protocol during 11-month growth phase. Created educational content translating complex DeFi concepts into mainstream-friendly narratives. Managed performance marketing campaigns, community engagement, and stakeholder communications.
Jul 2022 — Mar 2023
Unbound
Managed global community and coordinated ambassador program with 12 active ambassadors across 6 countries. Developed internal communication workflows and stakeholder engagement strategies. Scaled community from zero to engaged global network.
Jan 2022 — Jun 2022
Unbound
Built foundation for global community operations and cross-border coordination.
Jul 2021 — Jan 2022
HOPR Association
Promoted privacy-focused blockchain technology in local market, building community and brand awareness from scratch.
Jan 2015 — Apr 2024
Inspectorate for Environmental Protection
9+ years working within EU regulatory framework — deep understanding of compliance standards, institutional processes, and cross-border coordination. This experience is invaluable for Tether's European expansion and regulatory positioning.
04 — Growth Playbook
Three adoption barriers. Three marketing solutions.
Every blockchain product faces adoption resistance. Here's how I turn skeptics into advocates through strategic growth marketing.
The 'Too Technical' Problem
Problem
A blockchain-based product was perceived as too complex, too niche, too risky. Mainstream brands didn't understand why they should care. Media didn't know how to cover it.
Marketing Strategy
Reframed narrative from technology to real-world value. Created accessible content explaining blockchain benefits in business language, not crypto jargon. Coordinated with influencers and media to position as innovation, not disruption.
Result
Secured unpaid features in Elle Polska and Vogue Polska. Proved that complex blockchain infrastructure can be communicated to mainstream audiences and drive adoption.
The 'Credibility Gap'
Problem
A blockchain product needed institutional credibility to be taken seriously by enterprises and governments. Without it, adoption would stall.
Marketing Strategy
Positioned product at international forums (OECD Paris, CES Las Vegas). Coordinated with institutional stakeholders. Created thought leadership content for C-level executives and regulators.
Result
Product showcased at CES 2026 in Las Vegas. Recognized by OECD, GS1, and Bank Millennium. Blockchain infrastructure became competitive advantage through strategic communication.
The 'Adoption Acceleration'
Problem
A blockchain product needed rapid global community growth to drive adoption. Traditional marketing wasn't reaching the right audiences fast enough.
Marketing Strategy
Built ambassador program across 6 countries. Coordinated 50+ KOL campaigns. Created community-driven content and engagement strategies. Scaled from zero to global network.
Result
12 active ambassadors, 50+ KOL partnerships, thriving global community. Demonstrated ability to accelerate adoption through strategic community and influencer marketing.
05 — Why Me at Tether
What I can bring to Tether's growth.
Tether is at the forefront of blockchain infrastructure. You're scaling stablecoins, tokenization, AI, and education. You need a growth marketer who understands the technology, speaks the language of institutions, and knows how to scale adoption globally.
Growth & Performance Marketing for Stablecoin Adoption
I can own the growth funnel — from awareness (mainstream media) to adoption (enterprise integrations) to loyalty (community building). I've scaled blockchain products from zero to global recognition. I know how to make stablecoins resonate with enterprises, governments, and everyday users.
Global Campaign Execution & Institutional Credibility
OECD Paris, CES Las Vegas, Elle, Vogue — I know how to position blockchain products at institutional forums and secure mainstream media coverage. I can help Tether build credibility with regulators, enterprises, and the public.
Community & KOL Network at Scale
12 ambassadors, 50+ KOL partnerships, thriving global community. I can scale Tether Edu's student community, build ambassador programs across regions, and leverage influencer networks to drive adoption.
Regulatory & Compliance Positioning
9+ years in EU regulatory framework. I understand how to communicate with regulators, position compliance as competitive advantage, and build institutional trust. Invaluable for Tether's European expansion.
06 — Skills & Expertise
Where growth marketing meets blockchain.
Growth & Performance Marketing
GTM strategy, performance campaigns, data-driven optimization
Blockchain Communication
Translating complex tech into clear, mainstream narratives
Global Stakeholder Engagement
Institutional partners, KOL networks, international coordination
Community & Ambassador Programs
Building global networks, 12+ countries, 50+ KOL partnerships
Content Marketing & PR
Tier 1 media coverage, thought leadership, editorial strategy
Regulatory & Compliance Awareness
EU framework expertise, institutional credibility, risk mitigation
AI Marketing Automation
Google AI Certified, workflow optimization, data analytics
Enterprise & Institutional Sales
B2B positioning, compliance messaging, executive communications
07 — On-Chain Toolkit
On-chain intelligence for data-driven growth.
I use advanced on-chain analytics platforms daily to track wallets, identify influencer activity, discover profitable addresses, and inform wallet-targeted marketing strategies across EVM, L2, and non-EVM networks.
Networks I operate on: Ethereum, Polygon, Arbitrum, Optimism, Base, zkSync, Avalanche, BNB Chain, Solana, and other major L1/L2 ecosystems. I combine on-chain data with marketing strategy to create wallet-targeted campaigns, identify high-value audiences, and track campaign effectiveness at the blockchain level.
09 — Education & Certifications
Growth results, not just strategies.
08 — Education & Certifications
Google AI Essentials — Certified (2025)
AI-powered marketing automation and generative AI applications
Master's Degree — Internal Security
University of Warmia and Mazury, Olsztyn (2018–2020)
Bachelor's Degree — Internal Security
University of Warmia and Mazury, Olsztyn (2015–2018)
Prestigious Web3 marketing certification — expected completion 2026
10 — Let's Talk
Ready to scale
stablecoin adoption to billions?
In summary, I offer:
- 7+ years of blockchain growth marketing — I speak the language of both innovation and adoption
- Proven track record: OECD Paris, CES Las Vegas, Elle, Vogue — I deliver global campaigns that drive adoption
- Community & KOL expertise — 12 ambassadors, 50+ KOL partnerships, thriving global networks
- Regulatory & compliance positioning — 9+ years in EU institutional framework, invaluable for Tether's European expansion
On-Chain Expertise & Web3 Investment
Beyond marketing, I'm an active crypto investor specializing in on-chain analysis. I bring above-average on-chain skills that directly complement Tether's ecosystem: